So the alternate care/community market, as far as I understand it (we don't call it that here in Australia) is targeting primary practices, wound care clinics, home nursing, the non-hospital markets. (Again, am happy to be corrected if I'm off base here).
This would be where the big money from chronic wounds comes from, and it is BIG money (they state $400+m, I believe more in the plus. And it's a huge market worldwide, not just in US).
Ann: H1 FY21 Results Investor Presentation, page-50
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