what is happening with FFF, page-61

This was always a risky IPO and the riskiest position in my portfolio. A company with no ASX history - some people may tell you this on its own is a big no no, unless there is something amazing with it - like we seen in $UWL last year - an IPO that had an amazing group of directors. But whats amazing about $FFF, that's the key question and I cant find an answer to it.

An important fact which cannot be overlooked is that this company is very old, even though it's new on the ASX. In the last several years its been consistently unprofitable every year. This means, Marcus Brown (CEO of Forbidden Foods) has a consistent track record of running businesses unprofitable and a proven track record of not achieving anything. He really had a chance to prove himself and show he has value with the IPO cash.
Have we seen that proof that hes all of a sudden amazing or is history repeating itself and we're seeing the usual Markus who runs unprofitable businesses, even after IPO capital raising.

The fact of the matter is this business model or the way Markus is running it, just may not work - we don't know. Further to this, he has done 'nothing amazing' with the IPO capital raising. ie. they announce they have made some amazing purchase which will guarentee revenue in some way.

For me, my investment in Markus Brown and Forbidden Foods will be liquidated very soon unless something amazing happens and this is purely to manage the risk and those funds(whats left) will be put to better use in stocks that actually return profits.