I'm not sure about the 8,000 customers. I thought they had less than 5,000 downloads as at Jan 1 this year.
If they did have 5,000 than the contributing revenue from each user for one month was 25c.
I might not have the modelling correct but I was assuming, once the Users download the App, and establish trust with it they would start performing credit card transactions. In this way Douugh could make up to 5% per transaction fee. I may be wrong, and happy to be corrected. But I'm assuming if the average user spent $2,000 per month on CC transactions, at a more modest 3% transaction fee to Douugh, that would result in a monthly user contribution of $60. Therefore I would expect $300,000 in revenue contribution for 5,000 users in one month.
Previously I've mentioned that with SaaS products you don't get revenue immediately. There is an attraction, a download, some utility and value demonstrated to the user, which establishes trust, and then revenue. That's why I am so disappointed with the initial customer feedback and engagement we are seeing (separate story).
I would appreciate a more accurate view of the model, but my expectations, once the thing gets traction looks like the following:
I'm more than happy to be corrected to improve my modelling
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