" On that, I can't understand why they are fixated on building such small units and then use 100 of them to build a 1MW-hr battery rather than building bigger cells given that their tech is scalable in this way?"
My assumption would be that having a single model of fixed capacity, is simply simpler on the management and cost side.
As soon as you have 2+ models, then for each model you have additional marketing, addition R&D into parts for different models, additional supply chain of parts for different models, etc etc etc.
Sure the IP in the technology can scale higher, but implementing that across a product range adds additional costs.
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