I knew about the “soft launch” but none of that matters until consumers can actually get a pair of ultraboosts on their feet through the IOU BNPL program. That’s when this thing will go to the moon, when tangibility is realised and consumers are getting involved. When stickers are in store windows, commercials are on TV/YouTube/Snapchat etc, that’s when this thing will detonate.
$1 Club, page-16914
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