DW8 Growth, page-3774

FYI - Nigeria brands. Indian whiskies also performing strongly.

Imagine B2B in India. Alcohol consumption in India is estimated to touch about 6.5 billion litres by 2020 from about 5.4 billion litres in 2016, data from Statista revealed. Revenue in the alcoholic drinks market amounts to US$1,371,385m in 2020. The market is expected to grow annually by 8.7% (CAGR 2020-2023).

Nigerian spirits brands make Top 100 fastest growing spirits brands

Nigerian alcohol spirits brands have made the list of the world’s Top 100 fastest growing spirits brands, according to International Wines and Spirits Record (IWSR). The 100 brands come from across the major spirits categories, including whiskey, gin and vodka among others.

While Jinro Soju, a product of Hite-Jinro of South Korea took home the top spot as the world’s fastest growing spirit brand by volume, Seaman Schnapps, a brand of Nigerian Distilleries Limited (NDL) made a respectable showing at No. 42. According to IWSR, Seaman Schnapps grew 33% in volume from 2017 to 2018.

Action Bitters from International Distilleries Limited (IDL) was another Nigerian spirits brand that made the list at No. 52 with a 28% volume growth. Also making the list at No. 63 is Captain Jack Rum from Stellar Beverages Limited, a producer of spirits drinks in the country.

Other notable mentions include global spirits maker – Diageo’s McDowell’s No. 1 whisky at No. 5 with 7.8% volume growth; Diageo’s McDowell’s Brandy at No. 8 with 17.8% volume growth; Gordon’s Gin, and Bailey’s Cream Liqueur also from Diageo at No. 49.

According to IWSR, the world’s leading spirits brands’ volume sales grew by 11% in 2018 with Indian whiskies performing strongly. The analysis shows that spirits continue to enjoy great consumer loyalty against a backdrop of beer and wine declines. Growth was calculated on the actual increase of the number of nine-liter cases that each brand grew (regardless of brand total volume size) globally between 2017 and 2018.