I don't know how many cans sold at any given time, no. Mathematically though, you can not sell more cans when the number of customers available is shrinking. The pie is 10.6 million in maximum size and it is a fully saturated one. Every baby that needs infant formula have been able to get one.
The increase in MBS market share can not offset the drops in other channels.
Media Updates, page-7979
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