Dan Murphy's just have to press 'go' on their digital platform and this loss making business will be generating capital losses for those who can offset them.
Any business that makes a loss above the line on gross income vs gross expenses has a problem. Sure, a business that is growing can make losses, that takes in all operating expenses and amortisation of capital expenses to grow the business.
But to make a gross loss on gross income is a big problem. Some here don't understand gross income versus operating income and operating expenses (as per some of the amateur investors responses to me). Their knowledge of expense classification is zero.
Consider this stock your learning experience. Negative gross losses are increasing but don't believe me, just google it or ask the company to explain their accounting treatments of expenses. If you don't understand how they are treating expenses then you should not be blindly buying. Suggest you speak to the company to clarify....
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