I looked in the fridge at a BP the other day. One whole fridge was devoted to healthy drinks. The kicker is Kombucha based drinks were 99% of the choice. The Kombucha market has well and truly gone. I would say these shots might be some much wanted variety that retailers are looking for. If this would have been a Kombucha product, there is no way we would get a spot on the shelf.
AIMO
ER
Ann: FOD gathers momentum in Australian Health & Wellness Market, page-5
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