get ready for next pno/bpo!!!!! cgs to fly $$$$$, page-22

And this
LOL
M

CogState Ltd
www.cogstate.com
July 21, 2004
CogState Diagnostics Division Announces Marketing Milestones:
a) CogState’s “Concussion Sentinel” offered free for first year to all
US High Schools and Colleges for 1 year under endorsement deal
with Schutt Sports; and
b) Sales prospects following major audit by a US Pharmaceutical
company
a) In a deal that will see unprecedented marketing exposure for an Australian
biotechnology company in the US - major US sporting goods manufacturer, Schutt
Sports, will announce today that it is sponsoring CogState’s (ASX: CGS) computerised
concussion testing to be given free to every US College and High School for one year.
CogState and Schutt plan extensive advertising and promotion in the lucrative US market.
Integral to the US launch is a multimedia press-pack, to be made available on Monday,
July 26 (see www.concussionsentinel.com/press for details then). It will include filmed
endorsements from Notre Dame University’s head sports physician, amongst others. It
will be announced in Texas on Monday at a 10,000 attendee meeting of American
Football High School coaches. It will bring the Australian technology to the immediate
attention of the more than 1 million American football players in High Schools. Further
significant press activities in the US and Australia are also planned.
The CogState test – branded Concussion Sentinel for the US market – uses a simple
computerised test based on playing cards to record cognitive (brain) activity. Following
concussion, the test is the fastest most accurate way for a doctor to determine whether
the athlete can return to the field. The free offer will be made to all 1,200 Colleges and all
18,000 High Schools across the US.
Dr. Peter Bick, CEO of CogState comments “This alliance exposes CogState to a
potential market size of approximately AUD$18 million per annum for American Football
alone. We expect our exposure to extend into the equally lucrative US soccer market as
well, building on the media attention we expect to begin next week, generated by this
novel offer”.