Ann: Trading Conditions Update, page-6

USA recovery leaps ahead

The United States is on a clearer path to recovery, compared to other countries, with new vacation rental bookings stradling pre-pandemic levels. Rentals United is now seeing the number of new bookings back to the same levels as those of 2019.Furthermore, the average increase in total number of nights is 38%, as depicted in this graph, showing the market is actually performing better than 2019 - with higher occupancy.

SKO made the right decision to keep going ahead with the US market expansion during covid-19 locked down
while other in survival mode, SKO in expansion mode

When The Wind Blows There Are Those Who Build Shelters, And Others Who Build Wind Turbines.

SKO chose the Wind Turbines.

Revenge travel is also trending lately, AFR and heap of paper covered it

'Revenge Travel' Will Be All The Rage Over The Next Few Years | HuffPost Life