HP Elite Wireless Earbuds, page-284

I'm sure a few of us are trying to understand how many pairs of Elite Wireless Earbuds HP can move in a year, or two years.  This article from last year will help to understand the potential.

https://www.bloombergquint.com/busi...ess-earbuds-market-share-even-as-airpods-grow

"Apple Inc. will likely boost sales of its AirPods range by a third this year, but that won’t stop it from losing its dominant grip on the fast-growing wireless earbuds market. The AirPods have come to define the true wireless (TWS) earphones category, with Apple accounting for nearly half of all sales in 2019 and expected to grow to 82 million units this year, according to Counterpoint Research Valley company now finds itself with just over a third of the market, at 35%, followed by Xiaomi Corp. with 10% and Samsung Electronics Co. on 6%, according to the researchers.

As Samsung expanded its earphones lineup, it’s projected to more than double its TWS sales this year, growing from 8 million to 17 million, while Apple’s AirPods family is forecast to go from 61 million to 82 million.

Established personal audio brands like Sennheiser, Beyerdynamic and Audio-Technica barely registered in the latest market data, with Counterpoint researchers identifying them as competing in the premium segment and holding 0.3% share or less."



Ok, let's do some maths.  Apple sell 82m units and have 35% of the market.  That means the total market for wireless buds is around 234m units.  JBL and Jabra currently have 3% of that, which is circa 7m units each, and Samsung sell 14m units per year.

Sennheiser sells less than 0.3% of that 234m, but 0.3% is still 700,000 units.  So that would be pretty good revenue for NUH if HP could match Sennheiser or Beyer Dynamic's sales of wireless earbuds.  But imagine if HP sold as many as Jabra or JBL - is that out of the realms of possibility?  I don't think it is at all.

Hands up if you are holding tight and are relaxed.  Yes, me.