Chart Update, page-18641

Again, more incorrect information, Care A2+ was launched in November 2020. So much for Citi's research.

You are right, I have no idea what 'strategy' they are employing either, but it is one that has them ranked dead last, even with a 20% discount off its RRP, after almost 6 months of sales and heavier local advertising than any of the other alternative A2 infant formulas (i.e. Nestle Nan or Karicare A2).

Also, you may be interested to know that since Citi's research note, Nestle Nan A2 and Danone's Karicare A2 products being discontinued from sale in Aus supermarkets.

I suggest you DYOR. For instance, right now go and try to find either of these products for sale in Australian stores. Virtually the only place you can get them any more is directly from the companies themselves. I can't say it is looking too good for Care A2+ if these two cannot gain traction against A2M.