profit trebled, page-7

Hi cosmos,

This company is in fact a well- run company, and has a good reputation in the Chinese media. One of the reasons that they did not get much attention here is due to poor public relation of the company.

I did a research on SCE's last year's investment in inner Monogolia.

Based on the public information in the Chinese media (news website/newspaper), the story behind the land holding was in fact, an investment in a fast-growing local milk producer (called "niumama"/Inner Mongolia daily cattle). The total fund inject to "niumama/Inner Mongolia daily cattle " is about $35 million US dollar

The following contents detail the most part of story:I attempted to translate the key part here:

The signing of the investment deal between SCE group and Inner Monglia daily cattle would allow Monglia daily cattle obtain exclusive sales agency agreement from SCE group, and access to the following markets, such as, Taiwan, Hong Kong, Southeast Asia. The marketing and branding power of Inner Monglia daily cattle could then extend beyond domestic market and lay the foundation for future growth.

The foremost job for Daily cattle is to diversify the existing production lines. We will expand our current production line of liquid milk, enter into complimentary products range, such as, skimmed milk powder, anhydrous butter and cheese and other varieties. In the next 3 years, the market cap of Inner Monglia daily cattle is estimated to reach 2 billion( in Chinese yuan currency), bring in more than 5000 new jobs and more than 10,000 farmers and herdsmen....

After the signing ceremony, both sides will be committed and work together for the next three years to reach the first milestone, that is: successful listing of dairy cattle "

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the link is as follows( in Chinese language):

http://www.niumama.cn/viewnews.asp?id=73
http://finance.people.com.cn/BIG5/67815/71134/6312618.html
(Titled: Niumama formed Strategic Alliance with SCE dated 25th of Sep 2007)
http://www.northnews.cn/news/2007/200709/2007-09-20/105019.html