Thats kind of what happens when a fairly stale company with a marketing team that probably has an average age of 40, run a campaign targeting teens.
I work in advertising and we know it has to be audience first, simple mechanics, otherwise audiences are fickle and lazy and will dip. Kelloggs still tried to hero their product instead of thinking of the user experience.
Also choice of game, Halo5 isnt even that big compared to apex, COD, CSGO.
Ann: Mogul Powers Kellogg's Tournament, page-167
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