Ann: FOD beverage & functional juice business growing at 25.9%, page-28

I think Tony understand the need to actually sell the company to investors and the need to create a FOD brand story/narrative that gives people confidence. I noticed that when he came on-board there was a lot more media pick up (probably paid as it read like a carefully constructed PR statement) but like the fact that he understood he needed to engage on this front.

The prior management regard for shareholder money was pathetic, will take years imo before instos will touch this because of that. Consistency is the key from here out. Also like how Tony isnt making any grand promises, best always to let the results talk for themselves.