Media Updates, page-8557

The change of tone tells you the Chinese government is preparing to roll out a centre link equivalent to provide Child support which didn’t exist in China for the majority of the population in the vast central and rural region . The previous policy after modification states a couple can have 2 children but not more. Still very stringent and without a national safety net and incentives to cover the additional cost in having another children. The Chinese government is bent on initiating a structural change in the birth policy to turn the trend around. And you need to be aware for every baby born in the era of 2020 and later, he/she is born into a family with a combined GDP 22000+ USD and a social network that is about to be complete with birth subsidies. The capacity and probability that the baby is to consume a premium imported IF is only to increase. You need to be aware a lot of the tier 3-5 cities are currently having a GDP per capita at 6K-8K USD and by the time they catch up to 10k + , their preference will soon mirror the better off coastal region residents.

And you need to be aware A2m is developing new products. And IF currently runs to stage 4( 3 year+) . So not only new borns, in fact all the babies born from previous years are now being raised in a family with GDP 22000+ USD and with an earlier exposure and brand loyalty to A2.

And they’re growing big kids and adult nutrition as well in China. If you think Stage 1 IF is everything. Then you need to smash your box and think twice.