Actually one benefit for me is I can read both English and Chinese, I'm constantly checking Chinese online retailers e.g. TianMao, JingDong, Haiziwang etc, A2 infant powder's selling is actually pretty decent. Plus, I'm also constantly checking Chinese's social media, lots moms are posting A2 infant powder for discussion (when it is a hot topic, then which means it's popular generally). I have no idea why those brokers post sell rate saying Chinese'e birth rate is decreasing, so it is time to sell A2, actually with growing middle class family in China, most people tend to choose imported brand. Especially from New Zealand. I think one thing the CEO could do is brand it more as a NZ brand, not Australia!
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