All this work Steve10, 40 upvotes and 20 Great Analysis votes and your key assumption is fundmentally flawed.
If the GP% margin were to be 88%, COGS on a $32/case revenue stream would need to be $3.75 ($32.00-$3.75 = $28.25/$32.00 = 88%)
The problem with DW8 as I have highlighted before is that over the last two reporting periods they have not delivered a gross margin at all.
In fact 1H21 delivered a negative gross margin (-$60k/$991 = -6%) - very few listed companies would deliver this.
If this company was a "SaaS" technology company their gross margin would/should be >50%, even in the start-up phase.
The fact is, this company is not a SaaS business, but a minor clip of ticket logistcis business. Australia Post delivers all their so-called case sales and would charge at least $15++(storage/pick-fees) from Australia Post owned depots, not Winedepot depots!
There are so many more flaws with this model...but come back to me when you get your gross margin calculations correct
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