will there be another assault on 5s, page-7

5c or not for me is irrelevant. While it is good to see the price going up, the real issues as usual are all about getting the business done.

The IP purchase should be done soon but the key is for the company to invest in getting more technical people and support staff so that the CEO can focus on what he does best....making deals.

ESI is a medium to long term investment in a third millenium industry of cleaner, more efficient technologies. While friends of the earth etc. may wish that a fairy godmother would make wind, solar. geothermal etc efficient enough to power the world in the next 5 years, the reality is that they are a long way from producing more than a symbolic proportion of the world's energy.

ESI has therefor a window of opportunity, but it is not eternally open so continued focus on getting the short term daily business done NOW will ensure a great return for medium term investors via Coldry, Matmoor and coal to oil.

While the CEO deals with the myriad of daily challenges involved in commercialising the various technologies, we need the board to develop a long term vision for this company.

Aspiring to become THE WORLD'S LEADING CLEANTECH BRAND may sound strange based on the company's recent "survival" mode but THIS is what board's are supposed to do......define a a vision against which decisions are made for the medium and long term.

There is no leading brand in this new industry so why not ESI?

Starting to pragmatically educate the market to what ESI can do to shift the world towards a new future would be a start. Insert "brown coal" in Google and you will see what I mean...not there. The Chairman needs to become more visible as a recognised industry visionary. This is how companies in groundbreaking industries position themselves to become leaders.

I can see the CEO stepping up, but now would like to see the board communicating a pro-active long term vision to position the company for the future.