Chart Update, page-20040

It's 100% within human nature for people to be negative about a stock when it's on a downward trajectory. It takes strong mental fortitude to remain objective.

The same is true when a stock is rising.

I've noticed and engaged in this behaviour on Hotcopper and the conclusions are quite basic.

99% are sheep and follow the herd. However investing requires your own conviction and logic. It's your money after all.

Right now people are selling out thinking it won't turnaround. Just like people were buying on the way up as they saw this company as somewhat of a safe haven.

I've held for 6 years and I'm not planning on selling. There is a global market for IF. NZ companies have a natural competitive advantage when it comes to milk products. In terms of both supply and customer perception. Add in that this company invented the 'A2' category which, I think, is only going to become more popular overtime. Being a disruptor and first-mover is undisputable. We've heard that at this time their market share is still in tact, and the CEO wants to focus on growing this and not worrying too much about factors outside of their control (covid, borders re-opening).