This is what i love reading about. Many have to realise there will be a tipping point whereby supliers need to jump on board the platform. Then we will see the cost of acquisition tumble. The MARKET has been designed to service suppliers first- Dean has always been open about this. It's the much needed industry revolution which will change for good. The old model replaced by this one which is more in tune with the needs of both consumer and supplier.
I look forward to seeing all the new supliers jumping onto the platform. Good to see we now have 100% cellar doors in McLaren Vale.
(20min delay)