DW8 Growth, page-7023

Here is some feedback regarding non-alcoholic drinks from a recent article in The Shout.
https://theshout.com.au/the-key-beer-spirit-and-no-lo-trends-for-2021/

1. Non-alcoholic beer and spirits will continue to grow in popularity

“The non-alcoholic trend isn’t necessarily a new one, but it’s one that we expect to explode further in 2021,” Coombes said.

“The innovation in the sector over the last 12 months has been impressive. We are seeing compelling alternatives with the complex taste profiles of alcoholic counterparts hitting the shelves, and these are really resonating with consumers. The proliferation of products in the category gives drinkers variety and choice, making a switch to non-alc easier than ever before.

“Kaddy started off with zero non-alc brands on the platform but that quickly grew to 20 by the second half of 2020. Of Kaddy’s 250+ suppliers, almost five per cent of the beer brands are now exclusively non-alcoholic.

“Since then, interest in the category and sales have continued to increase. In the last three months of 2020, the volume of non-alcoholic products sold through the platform grew 10-fold. And in December alone, Kaddy saw weekly order volumes of non-alc products grew 1.5x every week.

“Furthermore, and what’s really interesting, is that we’re seeing non-alc products compete with alcoholic beverages in terms of bestsellers each week. For example, in the week prior to Australia Day, a time where retailers are stocking up big ahead of the public holiday, Heaps Normal’s non-alc Quiet XPA was one of the top 10 best-selling products on Kaddy.

“As Aussies continue to become more health-conscious, non-alcoholic beverages are going to continue to boom.”