Marketing will go so far in terms of bedding, it certainly could pick up some smaller and mid sized players and a little more revenue but if we have Serta locked in via Softex, do we have any chance of picking up Sealy for instance and gaining that big boost in revenue - or because of competition and the need for differentiation the biggest two brands have to have separate component suppliers.
This is why I'll be happy to see more diversification of products and outside of bedding
Also just looking back to the last presentation Alexium say the near term market for TMCS is $10m, yet todays release they say it is $2m?
I assume the $2m is the near near term market and not the near term market ... as mentioned earlier I'm not sure what near term means anymore lol
Perhaps they should have said the immediate market is ...?.
Ann: Alexium Total Mattress Cooling System (TMCS) - Details, page-10
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