Wayne interview with Fortem Wealth 25/5/21 11am, page-26

Hi Lfc - just thought I would post a bit of information in relation to a couple of points you make -
"WP is fluff and a great talker IMO"
From Business Blogs -

"There are many ways in which a CEO can positively influence the share price of a publicly listed company. An example of which is to make the decision to push advertisements of their company through social media and online. From this positive press, a company’s stock price is more likely to increase as a wider audience becomes familiar with what your company is offering.

A CEO could also hire share trading influencers, to help determine the best course of action with company shares." ( my view - engage friendly analyst's to write positive reviews)
He is talking the company up on a regular basis.
"he refuses to buy on market even when on a bloated salary"
The following is an extract from AVR's Securities Trading Policy -
"A Restricted Person must not, whether in their own
capacity or as an agent for another, Trade any
Securities in the Company, or procure another
person to do so:
(a) if that Restricted Person possesses information
that a reasonable person would expect to have
a material effect on the price or value of the
Securities or influence a person’s decision to
buy or sell the Securities in the Company if the
information was generally available;"
The message I would get from the CEO buying shares on market is that there is nothing happening so he is allowed to trade.