The big difference I see is that before lockdown when I could drive more than 5km every Woolies or Coles I went to had Mojo in stock but didn't have Juice lab shots, Mojo has market saturation, back in 2018 when CC Amatail purchased the brand it was already being distributed through 4,000 outlets.
We need a marketing campaign with someone like Pat Rafter expensive I know but clean cut and at the top of his sporting fields, even if it was just a social media campaign (Facebook 1.9m followers, PR Insta 776k)
Ann: FOD gathers momentum in Australian Health & Wellness Market, page-70
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