I don’t believe you’re order number methodology is correct in showcasing the flow of overall orders going through the platform. My brother in law owns and operates two successful restaurants in the inner-west and he has used WD around 3-4 times already in the short time the b2b platform launched and so have a couple of his industry friends. All of which have spoken very highly of the platform and overall customer experience. So I don’t believe the 12 increase is accurate. Especially when you consider Bibendum and all the buyers (5000+) they have brought into the platform, Cafe Sydney’s orders and all the business development/sales work the team has been doing.
Separately, I’m also in a Sydney based wine club, attended a tasting event by a Mclaren Vale winery and similarly, the feedback on the winery side was equally positive and the owner was telling me that they anticipate a sharp rise in orders through their digital channels.
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