$1 Club, page-22472

One thing I hope the company does is go back and look at the marketing strategy from the early days of APT - I was a shareholder in APT in those days and remember their strategy well. The fact that IOU are utilising partnerships and focusing heavily on having their branding front and centre on merchants websites is key. This is starting to feel a bit like APT in say 2016 - launching with a handful of merchants, branding on their websites, building out partnerships etc - now we need to see if the take-up from customers is the same and what the market reactions will be. It would be good if in the coming weeks IOU start to make their Instagram more like APT in that focus on new merchants, deals etc. Being live opens up a lot of possibilities which will be interesting to see what they do with that. At an enterprise value of only $120m, this is starting to look seriously cheap. People say market wants to see numbers, yet of course by the time numbers pour in, they'll be paying 60c - 90c+ for the privilege.