Another thought would be if they are actually focus the initial marketing efforts on agencies, thus it is free to the agency and as a selling point agencies then switch to RentPay and enforce their renter to use RentPay.
Imagine an average agent manage 100 properties, it wouldn’t be that difficult to convince 1000 agencies to step onboard and adopting RentPay. A much affordable and realistic approach rather than a broad marketing campaign.
Rental Rewards, page-27
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