Ann: Isentia enters into scheme with Access Intelligence, page-148

Access Intelligence and Isentia are aligned culturally and strategically, and customers will benefit from a product offering that gives them more choicewith a broader geographical reach. We look forward to combining businesses and serving the AsiaPacific market.”

Joanna Arnold intends to relocate to Australia for a minimum of twelve months. In the initial phaseof the integration each business will operate independently with a team of Access Intelligence’ssenior executives working directly with Isentia’s management team to combine the businesses.Shareholders will have the opportunity to vote on the acquisition in August, with the deal expectedto close in early September.


They have so much synergy can be achieved by merge/strategic alliance.

think about the scale they can achieve and the dev cost they can reduce after the merge, majority of their products overlaps

That's why AI Boss is so dertimined to acquire the Isentia although they are turned back at the voting

It's a strategic target that they can't afford to miss, and the only way that they can become the "world leader" across the continents like Cission, Meltwater.

It's a dream for an high ambitious leader, and certainly it will have strong influence on Isentia's board.