That would be a response rate of 0.5%. That would be an extraordinarily low response rate. I would expect somewhere around 5%-10% if the intial marketing is good and after that a few nudges by the correct marketing team and we would get a lot more onboarded. If they were to only get a few hundred from initial marketing that would be a complete failure in my eyes. Just can't see it happening, but I guess the proof will be in the pudding in a few weeks time
$1 Club, page-23019
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