this in interesting on a coupe of fronts:
- it looks like that packaging has a bit of an environmental impact with a lot more cardboard and is that a plastic insert to create those lanes ? seems to be a bit of an irony in a product space which is targeting natural wellness
- given that MOJO is owned by Coca Cola, it is quite interesting that their aisle behaviour has been altered to present their product as the best option for consumers, maybe FODs Wellness Shots are really making inroads ?
anyway quite interesting and thanks for sharing this one, I hadn't seen those yet at my local
Ann: FOD gathers momentum in Australian Health & Wellness Market, page-228
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