oh my god that new logo is horrible...tell me it's not true..... i'm seriously thinking of selling based on that logo re-design,
who are they kidding...
Collaborating with renowned international design agency Koto to bring the new brand purpose to life, Zip’s new logo features a bold purple, designed to stand out in the online and in-store checkout environments of Zip’s merchants. The letter I in Zip is designed to flex and expand, forming a window in the heart of Zip’s logo which allows it to showcase individual merchants and celebrate its customers and its people. The modernised branding is a powerful reflection of Zip’s commitment to people and partners.
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Ann: Q4 FY21 - Record Results Building on Global Momentum, page-268
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