US market probably never heard of Zip , whereas Quadpay is still known to non-user stranger to certain extent of exposure.
Imagine Zip here getting rebranded as Twisto. Anyone stranger non-user would think of Twisto as another new small fries bnpl unless Zip does heavy advertisement that comes as a cost.
Would have thought it would be better with intermediate transitioning like branding it as Zip Quadpay for 2 years , then only drop the Quadpay off later.
When will you be getting Zippay?, page-240
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