It's very simple marketing.....repetition! Most companies put out information, propaganda, even mis-information which is what our competitors continually do. Ken Brinsden continually mentions the cost efficiency of hard rock spod mining when compared to brine which in my opinion is a long way from the truth yet PLS is a $5 billion company????? Germany are banging on about the green credentials of DLE yet they fail to mention energy use in that process and therefore cost. 'People' with alterior motives talk about evaporation in an arid environment as though it is removing a potable water source that the locals may utilise (never mind the fact that it is brine and not something we can drink or water stock with or grow vegetation with). The reality is the evaporation of brine releases H2O from the brine as vapor into the atmosphere where it condenses and returns to the earth as fresh water so the argument can be made that evaporation is part of an environmental refreshment cycle.
AGY put out this announcement to remind the wider community of investors (both retail and capital), and the market place in general of some facts around brine producers and AGY in particular with its bespoke process and proximity to cheap / green power sources.
I for one welcome such announcements even it they are repetitive as they serve to combat some of the mis information out there from competing alternatives and may eventually imprint the green credentials of AGY on the wider community. This is marketing!
AGY Price at posting:
13.3¢ Sentiment: Buy Disclosure: Held
