I had a good chuckle at your post. You do know Dusk sells more than fragrant candles? I also had a smile at the “we have electricity now”. I assume this is humour as you are holder however, just in case one word “aromatherapy”. In regards to their candles the amount of soot is negligible. The reason this company does so well is it like Lush if you think it’s just a soap shop your missing the art, concept and power of creating a quality “brand”.
Livewire article $6 fair value, page-28
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