Ann: LEGO Systems, Inc. Renews Partnership with Tinybeans, page-4

Chilli, I know you are a long time follower of the company on what is a relatively quiet discussion board. I’d be interested to hear your views on what I have been thinking recently.

Management need to spend more time focusing on acquiring users. These deals are great but the ability to monetise them is dependent upon the size of the user base. The first step in growing users is to stop charging them for the product. There is very little doubt in my mind user growth would accelerate rapidly if the service was free.

Subscription revenue is immaterial and would be more than made up for by new and larger partnership deals.