Yep that's what I thought. It makes sense as the SAMR approval is required for any IF sold domestically - doesn't matter if it's instore or online. And China label is the only product thats SAMR compliant to be sold domestically.I can see now why it would be hard to lift that domestic ecommerce market share and MBS share simultaneously. There would be a certain amount of overlap between the potential customers in each. I also imagine they would find it easier to build market share in MBS stores where they appear to be investing most in marketing and instore activation. So probably not a bad outcome to be just maintaining steady online market share at a fairly stable level while they ramp up offline fairly aggressively. Eventually it would follow suit anyway.
Media Updates, page-9868
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