kokoro, it's quite obvious that you don't know what you're talking about. Most people in such a position have enough sense to not prove their ignorance by making gratuitous, negative and light-weight comments. As a non-holder, it's odd that you waste time doing that - even under the cloak of anonymity. Time is precious - seems like a poor return for the effort ...
That said, I'm not interested in your motivation, in the same way as I'm not interested in the ill-informed content. ArthurDaley helpfully pointed out in Post #: 55409605 and elsewhere the likely value to Vulcan. If by chance you want to learn something in an area where you are obviously not well-skilled, reread what he said above.
Like you, I'm not a branding expert. However I've worked with a few and I respect their different skill-set and knowledge. I've learned that, unsurprisingly, good branding is often nuanced and indirect rather than delivered simplistically, with a sledgehammer. If that's OK with you...
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