Ann: SWF hits 100k Active Traders and increases market share, page-12

doing my final DD on selfwealth & unfortunately my list of cons far outweighs pros for example i came across a new competitor called Pearler who have just matched selfwealth's ASX flat-fee $9.50/trade (unlimited trade size!) & Pearler is also individual-HIN, not omnibus! Pearler also offers +40 brokerage-free ETFs (if held >12 months). selfwealth is asleep at the wheel to not match their brokerage-free ETF offer by calling those ETF providers to get on board. this company also offers US trading at a discount to selfwealth! here's fees compared for US$5000 trade:



i think SWF needs that rabbit asap or to be acquired, maybe Afterpay/Z1P would be interested... but it looks like instead selfwealth is busy with hamburger gimmicks & playing catch-up, being 2 or 3 steps behind the competition imo

good luck