$1 Club, page-24181

@Bravo74 @Bullftw

You've both hit on something quite meaningful. The idea of taking psychological product positioning as in the example of Dinners Club and mixing that with Data Analysis gives modern day businesses an edge like never before.

When print media and television ads reigned supreme in marketing it was pretty difficult to gauge effectiveness. How do you know your return on investment? How many sales can be attributed to awareness generated from a television commercial? The rise of social media and influencers has made it a lot easier for businesses to understand the ROI of marketing. Things that don't work get cut quickly and things that do work can be multiplied to create greater returns. We're seeing this play out right now with IOU. Yuna I'm guessing wasn't a small cost but the return being generated is seemingly paying off. Of course we won't know the exact costing until we see it in a full year report.

I'm feeling incredibly positive based on the numbers provided yesterday. The covid situation has allowed the company to focus their efforts in a very specific way which is paying off. Once the in-store merchants and RMS are active I'm expecting the numbers to really blow. All in my opinion. Good luck to my fellow holders. It's been a rollercoaster but it's looking the goods.