So you are saying that A2 has a problem because they can't use Chinese Celebs in the US and US celebs in China.......Like every other international brand.....
A2 uses NZ clean and green in China......that is it's major selling point, it has also used celeb mothers for its IF in China. In the US it is all about fresh milk, not IF, so it is running that same as it has successfully in AU, i.e. feel better, better for the tummy etc.
They are two different markets and require two different approaches, one requires mothers Chinese mothers would trust. The other would require celebs saying how it was better for you, but who believes them saying that, no one anymore so why pay for that?
Build the brand in the US and they will come..... just like AU.
Media Updates, page-10043
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