Ann: SelfWealth delivers record growth in FY21, page-65

Goodo, so the aim of the Swf staff is to improve their functionality plus the sweetener is to put add on services with associated fees. Superhero is lowly ranked in terms of customer numbers compared to the bigger pool of customers in SWF so the power to extract some leverage is greater.
Why not offer a range of extras? Wouldn’t take much to develop a list of profitable services. Maybe copy superhero and offer a superannuation service or on-sell some reputable super like Australian Ethical. Would be good to snuff out superhero’s edge by doing the same and offering it to a bigger audience.