Pointsbet growth, page-83

just going through twitter and using the search function points bet, it's crazy how many people you see promoting PBH's promotional offers and sign up links. I think this is the marketing strategy needed and this up front investment is essential for the company. It wont be good on margins but will build up a customer base. the thing we don't know yet is the stickiness of the customer base. But I do hear that once you get a customer on your platform (through a bonus bet) and the platform is a top notch platform, its less incentivising for the customer to go back to another bookie with a sub par platform. I believe in the quality of PBH product and that the customers will be sticky once initial promotions ease off.