Ann: Change of Director's Interest Notice - Van Der Made, page-86

I am not not mistaken.... Peter will lose out on this deal if the share price drops. He will be paid 90% of the average price during the 15 day period. If the price drops, he would have been much better selling this week, on market. If the price increases (let's say, due to market sensitive info) - then he would not even be allowed to sell.

My read of this is that it is designed to be a "slow sell" during a period he couldn't otherwise sell - and if he chose that, at a premium cost of 10% + $5k in fees, rather than sell for the current price today with no premium and only brokerage... You've really got to ask yourself, why not? It smells to me as if he knows they'll not be down on current value 15 days from now, and be at least 10% + $5k up for a break-even on this odd transaction.