That's why CFU need to get their product out there quick smart, and lots of it, to be entrenched as the incumbent to take maximum advantage of what is currently their technological superiority.
They need to be the 'Hoover' of vacuum cleaners, 'Glad wrap' of cling-wrap, 'Liquid paper' of correction fluid, 'WindSurfer' of sailboards etc.
Cheers.
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