Agree completely with your sentiment mate. We have the tech but the presentation needs to match. I've said it before and will say it again, marketing is paramount.
Not expecting BRN to spend huge sums on marketing/packaging at this stage but just enough to portray the most corporate image they can. I'm sure many guys here will agree with me. Mercedes makes the best luxury cars in the world and they're a well known brand and success comes not only from their quality product but their flawless marketing which adapts to changing times.
We need to model ourselves like Mercedes. The absolute best in this market. We have the edge.
Brainchip Commercialisation Poll, page-63
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