$1 Club, page-25029

I agree @Ryzie and he also mentioned several times that it also allows them to lean into the associated banks consumer databases as well. He said it wasn't so much the AG Code Licence they bought into as IOU would not have direct access to this, but the fact that the AG Code licence was attractive for banks to do business with them. The banks that are in parternship with IDSB now means IOU can cross sell back to them. Having a direct consumer database instead of broad advertising gives a much better targeting and ROI in my opinion. Only time will tell if it is a smart invesment, but if we do achieve $4 million + a year in an actual dividend payment, have a 42% equity in a company now valued at $100 million (and hopefully rising in the future) and access to these consumer databases, I am happy.
As to the mention of Google and Facebook advertising there are multiple ways for IOU to market. Seems they have chosen socail influencers for this (Yuna as the head and 14 others) and based on what Russell said, they are very happy with the uptake. We can only grow so fast at any one time. I think the strategy is good, but we'll need the October and January ANN's to see if that is so or not