Hi John
For what its worth, CNO's Just Mobile have bettered the woolworths offer and have launched a very funny ad campaign (I belive it is running on regional TV and you can see it on their site).
Re the comparison with woolies, see: http://www.cnet.com.au/just-mobile-offers-cheap-calls-with-no-flagfall-339298558.htm
I still think that within a couple of years the major earner of the company will be related to smspup and other 'empowered comms' customer bases.
Am looking forward to the next couple of months including the reworking of SMSPUP site in November.
Cheers
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