Z1P - Global Rebranding, page-567

It really depends how you look at it

I agree if it wasn’t for the current economic landscape and huge undervalued SP

but this method comes at a huge cost of capital, as without large partnerships, they will be left to fend for themselves in the marketing, advertising and promotion aspect

tske for example Affirm, well they’ve been on Walmart for 18 months now, now target, Shopify, and soon Amazon US.

they can afford to undercut others for these platforms and vendors, as it’s offset in part by the the cap ex of marketing.

it’s too early to tell which works best, but I can guarantee one Avenue would demand more cap raises earlier than the other